Digital Marketing for Locksmith Business Course Overview
Today the internet is the go-to tool for locksmithing customers when it comes to looking for services. A well-designed website and a strong social media presence will help to drive customers to your business. This course will show you how to create a digital presence that will allow your customers to find you in the digital market. Since most internet users are list oriented, they will start at the top of the search results and move down until they find what they are looking for. This class will help you to rise to the top of the search results and stay there. This class will also delve into the importance of social media and the importance of having a robust social media presence to build your locksmith business brand.
Topics
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- The importance of a well-designed website
- Understanding Google My Business
- Getting Placed on Google Maps
- Creating a Cohesive and Standardized Digital Business Brand
- The Importance of Instagram
- Using LinkedIn to Attract Customers
- How to Do Inexpensive Facebook Ads
- How to Get on Google’s Local Services
- The Importance of Traditional Marketing in a Digital World
- Reviews, Reviews, Reviews
- Understanding SEO
- Understanding the Google Placement Algorithm
Attendees of this course will take with them not only the knowledge of how to grow their businesses in the digital market, but also some valuable tools that include:
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- Membership in an exclusive Facebook Locksmith Marketing Group
- A template for a digital marketing plan
- Many resources to help you to market in the digital world
- A digital version of all class handouts
- Much, much more
ALOA Course Number: 507
Course Date: August 15, 2019
Course Times: 8:00am – 5:00pm
Course Length: 8 hours
Course Type: Lecture/Demonstration
The course will be presented at the 2019 Associated Locksmiths of America (ALOA) convention being held in Las Vegas this year. For more information, click the buttons below.
My Background
I am the owner and operator of Local Locksmith and Up Front Solutions, LLC in Queen Creek, Arizona. I have been in the locksmithing industry for 16 years. Prior to becoming a locksmith, I was and still am, in the Information Technology industry as an engineer, teacher and software developer. I have been a website and digital marketeer for over 20 years. I am an ALOA CAI (Certified Ace Instructor) and have taught for Just Cars, the Texas Locksmith Association, the Professional Associated Locksmiths of Arizona and many computer training organizations (see below).
I really enjoy the marketing aspect of my locksmith business and also enjoy sharing it with my fellow locksmiths. Mastering the skills necessary to become a locksmith are particularly challenging, but marketing those skills in the information age, can be much more difficult. My desire is to help those that take my course to become better marketeers which will ultimately grow their safe and locksmith business.
I look forward to seeing you in class so click the Register button above and register for course number 507.
Steve Sacco CRL CAI
Owner – Local Locksmith
Owner – Up Front Solutions
Organizations That I Have Developed Websites For
- The Professional Associated Locksmiths of Arizona (P.A.L.)
- Locksmith Express, Arizona
- All Around Locksmith Service, Kentucky
- Victor and Sons Locksmith, Arizona
- The Texas Locksmith Association
- Just Cars, LLC
- System Forward – The Pop-A-Lock Franchiser
- Up Front Solutions, LLC
- PostalAnnex, Arizona
- Healing Hands Equine, Arizona
- LifeCare Assurance Corporation
- Boy Scouts of America – WLACC High Adventure Group
- Local Homeowners Associations
- Many others
Programming Languages and Software Experience
- WordPress
- Hypertext Markup Language (HTML)
- Cascading Style Sheets (CSS)
- Visual Basic
- SQL
- Assembly and Machine Language Programming
- Arduino Programming
- Web Server cPanel
- Adobe Photoshop
- Adobe Illustrator
- Adobe Photoshop Premiere Elements
- Microsoft Office (Word, Excel, PowerPoint, Etc.)
- Corel Draw
- Many Others
I have been in business for eight years, and I have struggled to have a quality website that I was pleased with. I have paid more than one service, only to be disappointed with the outcome. Many web designers claim to be able to work miracles, but in the end, they just take your money. Because of all of the bad experiences, I can honestly say that finding Steve Sacco was a miracle.
Steve absolutely knows what he is doing, and when he says he is going to do something, he does! Steve takes a lot of time and effort to design a site that you are happy with, and he accomplishes this by working closely with his clients, asking them for authentic text and pictures to include that reflect your business in an organic way. Steve communicates clearly and effectively as to his plans for your site, as well as his expectations for the content he will ask you to provide.
I cannot say enough about my experience this time around! I love the feeling of ownership I have with my site, as well as having an expert to work with. Thank you, Steve! You’re awesome!
Steve is one the most intelligent people I have ever met. He literally saved me thousands of dollars on my website. If you ever need anything done with your website he can do it. Since designing my website, I have doubled my yearly gross profit. In my opinion Steve is the only one for the task.